HOW DIGITAL MARKETING HELPS START-UPS?
New start-ups are being launched almost every day and the competition just keeps getting more intense and more competitive. In such a situation, how is it possible for a Start-up company to make its presence felt in the marketplace and become a face known to the people?
It’s here Digital Marketing comes in.
Its ability to stay interactive with the people, reach out to people and above all, create the right impression on the people is what helps Start-Ups acquire more customers and later better sales.
In the Digital age, customers are smart and are always connected to digital, searching for information that matters to them on search engines, social platforms, blogs, forums, video sites and more. Therefore it makes sense for a Start-Up company to connect with them the digital way and in the right manner.
WHY START-UPS NEED DIGITAL MARKETING?
Here are a few pointers that will tell you as to why Digital Marketing is vital for Start-Ups in a competitive marketplace.
- FACILITATES TRUE ENGAGEMENT: With its capability to project products/services more powerfully and in a cost-effective manner, Digital Marketing can provide a Start-Up company an edge over others. This way, they can reach out to the target audience better and faster, conveying the usefulness and benefits of their products/services.
- BUILDS BRAND VALUE: With a well-crafted Digital-Marketing strategy and the right push at the right time, Digital Marketing can effectively deliver an Omni-channel customer experience with personalized interactions and coordinated actions, thereby helping the Start-Up’s brand grow and sustain over the long-term. Digital Marketing’s USP lies in its ability to operate on varied platforms from Desktops to Smartphone’s and Tablets with a consummate ease that can reach out to everyone at every corner of the globe.
- FACILITATES BETTER UNDERSTANDING OF CUSTOMERS: By reaching out to the target audience in a sustained interactive manner, Digital Marketing facilitates robust customer experience and delivers what your target audience exactly wants. Further, it also tracks, analyses, and interprets the buying habits/preferences of the target audience. Above all, the power of Internet makes it indispensable since it can reach out to every household in India which print media cannot reach effectively.
- INCREASES SALES: By facilitating engagement with potential customers on a more personal level, Digital Marketing helps promote a start-up’s brand. Through sustained engagement, strong relationships get formed leading to converting potential customers into loyal customers and eventually increased sales.
- TRACKS YOUR START-UP’S PROGRESS: Digital Marketing offers analytical tools that measure the exact number of impressions of a Digital Ad placed. For instance, Google Analytics helps measure the exact number of views your email’s generated OR the views of the Ad content on your Website.
- FACILITATES DEEPER REACH: Online platforms can reach out to larger audiences deeply across the globe. Using Digital Marketing on online platforms allows people across the globe to learn about your start-up’s products/services. This way, your business can go international in terms of marketing that is cost-effective, yet extremely powerful.
- EXTREMELY COST-EFFECTIVE: Start-up companies have tight marketing budgets and Digital Marketing through its unique power offers efficient ways to target potential customers. For instance, by advertising without cost through direct contact on Social Media platforms like Facebook, Twitter, etc.
DIGITAL MARKETING STRATEGY
To achieve your goals, your start-up needs to have a credible and impressive Digital Marketing strategy.
- DIGITAL MARKETING STRATEGY: Based on your target audience, conceive a Digital Marketing strategy that is result-oriented, identifies Digital touch-points and designs an effective marketing communication strategy.
- BUYER PERSONAS: Next is to understand your buyer’s personas, always beneficial to know who you’re reaching out to and targeting. This way you can attract the right type of customers.
- SEO-OPTIMISED WEBSITE: An effective Website with a pleasing design, flexible interactive features, interesting and & relevant images/videos is a must. Then the website also needs to be optimized for search engines with the appropriate keywords in the content so that top Search-Page ranking on search pages can be achieved. Also, the Website’s load time needs to be swift and fast, 2 seconds or less.
- SOCIAL MEDIA PRESENCE: Social Media provides for three purposes – Awareness, Branding & Customer Acquisition, and if harnessed the right way, can help your Start-Up reach out to people who matter – investors, potential customers and anyone active on the social media.
By adopting the right Digital Marketing strategy and implementing it the right way, your Start-Up can target accurately and grow faster by attracting the right type of customers.
Premier Digital Marketing Agency in Hyderabad, Digital Rank has the right expertise and skills to provide Start-Ups with result-oriented Digital Marketing solutions that will help them maximize their online presence and achieve their goals.
By leveraging the expertise of top Digital Marketing Agency in Hyderabad, Digital Rank, your Start-Up business will not only be able to create the right impression, but will also be able to attract the right customers, generate better sales and above all, project the right profile to people who matter a lot to your Start-Up business.
creaded on : 2017-06-17